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Hiber Adds Game Industry Veterans

Johan Peitz takes on role of VP of Product and Lucas Hadin joins as Director of Business Intelligence

June 2, 2020 – Hiber AB announced some key additions to its product development team with Johan Peitz and Lucas Hadin, both previously at EA. The two games industry veterans further expand the team’s experience and add proven executives with data-driven product development expertise. 

Johan Peitz joins Hiber as VP of Product, coming from EA’s Ghost Games where he led the live service for the Need for Speed franchise. He has spent the last two decades making games, from electronic board games to massive mainstream games for Facebook, web, mobile, and consoles. Previous engagements include Head of Product and later Head of Games for mobile chat app Palringo, as well as founding and leading his own games studio Free Lunch Design. He has served in a variety of roles ranging from CTO to  Creative Director, to heading product management and games departments, and has a strong background in both social and mobile.